Season 2 – Episode 13: Michael Sloan – Growing Your Audience on Spotify


This week I am talking with digital strategist Michael Sloane who works musicians, management, labels, and entertainment brands, building successful and profitable relationships. His company Streaming Promotions helps grow audiences for artists on Streaming playlists. We are talking about how to connect with streaming services and get your music in front of the people who can get you in front of an expanding audience. And we talk about coming up with a strategy to reach your audience and demographic.

Sponsors: Edenbrooke Productions – We offer consulting services and are offering listeners a 1-hour introductory special. To request more info on consulting services, email Marty at 

In this episode we talk about:

*Streaming Promotions which helps grow audiences for artists on Streaming playlists.
*Make sure your artist profile is up to date on Spotify.
*connecting with over 3000 curators to get your songs on playlists.
*Matching music to appropriate playlists.
*Networking and building relationships with people in the industry.
*Find out who works behind the scenes and make connections.
*Be solution driven.
*Project management for Zac Brown Band and Taylor Swift in the digital market.
*Social media marketing.
*The importance of being a great hang.
*What the audience wants.
*What demographic are you trying to reach?
*What is your strategy to reach your audience?
*How are you telling your story?
contact  –


Michael Sloane is an executive leader and digital strategist with a proven ability to develop and increase revenues while building a loyal consumer base in the ever-changing digital space. 
 As a digital strategist he has worked with Musicians, Management, Labels, and Entertainment brands, building successful and profitable relationships.
 After pursuing a finance degree from the University of Kentucky, and an MBA in Music Business and Negotiation from Belmont University, he cut his teeth in entertainment with echomusic (later acquired by Ticketmaster) and later Live Nation Artists.  In these roles he saw the digital revolution unfold for artist such as The Rolling Stones, Kanye West, John Mayer, Zac Brown Band, Keith Urban, Mariah Carey, and Brooks & Dunn, among many others.
 He later focused on digital strategy and ecommerce optimization with Taylor Swift (13 Management) followed by a jump to a record label, as Director of Digital Marketing for Big Machine Label Group (Taylor Swift, Florida Georgia Line, Tim McGraw, etc.)  He is currently the owner and CEO of Streaming Promotions, focused on growing audience for artists on Spotify.  While also acting as VP of Operations for Wonderful Union specializing in fan club and VIP ticketing.   Over the last 8 years he has acted as an adjunct professor at Belmont University teaching digital strategy and marketing.
 Through the management of software development, client management, ecommerce optimization and digital strategy, Sloane has been able to build and grow the digital footprint of some of the largest entertainment brands in the world.