Season 4 – Episode 6: Matt Roberts & Joe Piver – A Beautiful Chaotic Mess

This week I’m talk with Matt Roberts and Joe Piver from Jeff Roberts & Associates in Nashville, TN. JRA is a booking agency that works with some of the biggest names in Christian music including We The Kingdom, For King and Country and Skillet as well as breakout artists Anne Wilson, Katy Nicole, CAIN and many more. We are discussing the process of booking an artist into different types of venues, the cost of touring and the differences in booking new artists vs. established artists.

Sponsors: Edenbrooke Productions – We offer consulting services and are offering listeners a 1-hour introductory special. To request more info on consulting services, email Marty at 

In this episode we discuss:

*What a booking agency does.
*The process of booking an artist for a venue.
*What the vision of the artist is for the year.
*The process for booking new artists vs. established artists.
*The long range goals for touring artists.
*Investing in people.
*The cost of touring and taking care of your team in the road.
*The price range of bringing artists into venues.
*Every artist is a small business owner.
*The benefits of internships with different music business companies.

Matt Roberts – General Manager
Originally born in Lansing, MI, Matt has lived in Nashville since Jeff moved the family in 1983. While pursuing a childhood passion to compete in stock car racing, Matt was afforded a unique experience to learn about corporate sponsorship acquisition. This interest evolved into a Bachelor’s degree in Marketing from Western Kentucky University. After graduating, Matt felt called to be involved more deeply with the family business and transition his passion for business to JRA. He has now been involved with JRA for over 20 years, representing the rock bands of the early 2000’s, to the artists of today. He finds one of the most rewarding experiences to be the relationships created through the support of so many artists touring careers. Matt enjoys spending time with his wife Heather, their two French Bulldogs, mountain biking, and what little time is remaining, dabbling in automotive projects in his shop.

Joe Piver – Senior Agent
Originally from Southeast North Carolina, Joe has spent over 25 years in the music business. He has toured as an artist, worked as an agent and manager, promoted dozens of shows and artists, and even started a festival. He has a degree in percussion performance from Wingate University and a Masters in Religion from Gordon Conwell Theological Seminary in Boston. For the past 10 years, he’s served as an adjunct professor at Trevecca Nazarene University in Nashville. He is currently in his 16th year at JRA. Joe has been married for 16 years to his wife Amanda and they have one son named August. They currently reside in Hendersonville, Tennessee. In the spare time he has, he loves to travel and spend time with his family. You will almost never see Joe not wearing his Red Sox cap.